What is necessary to support and reinforce the change effort?

To support and reinforce a change effort, establishing a clear structure and defining individual roles are essential components. A well-defined structure helps to provide clarity regarding how the organization will operate during and after the transition. It outlines responsibilities, reporting lines, and processes, which are critical for ensuring that everyone understands their part in the change initiative.

Having a clear set of roles also facilitates accountability and empowers individuals to engage actively in the change process. When team members know what is expected of them and how their contributions fit into the larger vision, it can enhance motivation and commitment to the change effort.

While employee training programs can be beneficial for skill development, and increased funding may provide necessary resources, these elements do not address the fundamental organizational framework required to sustain the change. A marketing strategy, although useful for communicating change to stakeholders, does not directly support the internal workings of the change initiative like a solid structure and clearly defined roles do.