Which of the following activities is closely associated with sustaining organizational change?

Sustaining organizational change is fundamentally about ensuring that new practices, processes, and behaviors are integrated into the culture of the organization over the long term. Training employees for new roles is essential in this context because it equips team members with the skills and knowledge necessary to adapt to changes and perform effectively in their new capacities. By investing in training, organizations help employees build confidence and competence in their updated roles, fostering greater acceptance and commitment to the changes that have been implemented.

The other activities listed, while important in their own contexts, do not directly address the ongoing needs of employees adapting to change. For instance, conducting market research focuses on understanding customer needs and trends but does not support the internal processes of change management. Similarly, evaluating supplier contracts and designing the company’s website pertain to operational or marketing functions rather than directly reinforcing the transition and adjustment of employees to new roles brought about by organizational changes. Thus, training is the most closely associated activity with sustaining organizational change.